By C.M. Chang
and enterprise views, resulting in new or more desirable services or products choices, that are technically possible, economically plausible, market appropriate, and consumer enlightening.
This booklet contains 3 units of industrial basics. The chapter
“Cost Accounting and keep an eye on” discusses provider and product costing, activity-based costing to outline overhead bills, and possibility research and
cost estimation lower than uncertainty. The bankruptcy “Financial Accounting and research” delineates the major monetary statements, monetary analyses, balanced
scorecard, ratio research, and capital asset valuation—including operations, possibilities, and acquisition and mergers. The bankruptcy “Marketing Management”
reviews advertising and marketing capabilities, advertising and marketing forecasting, advertising segmentation, consumers, and different elements affecting advertising in making value-adding contributions.
The new company vocabulary and precious research instruments awarded will permit engineering managers to turn into more advantageous whilst interacting with senior administration, and to arrange themselves for assuming higher-level company responsibilities.
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Additional resources for Business Fundamentals for Engineering Managers (Engineering Management Collection)
Business Fundamentals for Engineering Managers (Engineering Management Collection) by C.M. Chang